Straight from the Source: Wonda Abdi

Straight From The Source is a series that delivers raw, unfiltered insights from industry leaders, creatives, and game-changers. No fluff—just real stories, challenges, and mindsets from those shaping culture, sport, and business.

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Meet Abdi “Wonda” Osman, whose journey is as vibrant as his smoothies. From a promising football career to runway modeling, working a regular 9-5, and then launching Wonda Mix during lockdown, Abdi’s story is one of transformation and dedication.

"The initial vision was to inspire kids, from those selling lemonade at school to those on the street. It’s about creating a unique ingredient and turning this brand into a lifestyle."

Inspired by brands and driven to uplift his community, Abdi’s secret ingredient has always been hard work—driving across the UK, sourcing fruits late into the night, and making countless sacrifices to stay true to his mission.

"When I got fired, I had to readjust my plans, lifestyle, and budget. It taught me to be adaptable and patient with the plan, highlighting that success is a journey, not an overnight achievement."

Losing his job was a turning point, pushing him to fully invest in Wonda Mix and prove that perseverance and faith drive true success.

"The real turning point was when I lost my job. This pushed me to go all-in with Wonda Mix, proving to my previous company that they lost a real asset."

Today, Wonda Mix is more than just a drink; it’s a lifestyle. The 1% Club celebrates those who push boundaries and defy expectations.

"The 1% Club is a mindset. It’s about doing what the other 99% are not willing or scared to do. We want to inspire and celebrate people by showing what we can achieve."

From selling smoothies out of his car boot to opening a flagship store in central London, Abdi’s journey is only just beginning. With exciting new phases ahead, he’s turning Wonda Mix into a brand that truly connects with the people.

"Opening our flagship store in central London has been a thrilling project. It’s part of Phase 2, and we have many exciting phases coming up to turn Wonda Mix into a lifestyle brand."

Abdi’s an inspirational figure deserving of recognition.

"Eagles and pigeons both fly, but they have different visions. Pigeons fight over crumbs, and eagles hunt for what is good. Be an eagle."

We’re here to give him his flowers.